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3 Tips for Diving Into the 50 Best Practices for Email Marketers
Phew! You’ve read through all fifty best practices. Now what? (If you haven’t yet, download it here.)We realize that fifty is a lot of content to consider, and we want it to be a useful resource for...
View ArticleHow the Indiana Pacers Transformed the Fan Experience With a Digital...
Now is the perfect time to be a fan of the Indiana Pacers. (Bandwagon fans welcome.) The team is not only in the top third of their conference with whispers of playoff possibilities, but they’re also...
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Improve Collaboration Across Teams With the New Salesforce Marketing Cloud...
Content creation and management are foundational to the success of digital marketing. Yet, as digital marketers, we’ve all had moments where we wish collaboration on content came easier. Moments where...
View Article3 Tips for Improving Transactional Email Messages
Transactional messages. Those messages that have the most eyeballs on them (2x the open rate of promotional messages). The messages that subscribers care the most about. We’re talking about...
View ArticleI Love My Data: How to Make First-Party Data Your Biggest Email Asset
First-party data is the data that a company collects itself. It’s the data collected at acquisition from a web form or an event. It’s also the data collected when a customer makes a purchase or...
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AMP for Email Brings a Real Time, Interactive Web Experience To Your...
Marketing emails often have a laundry list of products that are disorganized and take up a lot of space in the body of the message. Readers have to scroll through everything and then click to the...
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Email Testing: Create a Plan for Sending Personalized Email at Scale
To send out a personalized customer email campaign, you’ve worked diligently with marketing and other departments to craft the perfect email message. You’ve gathered engaging creative, drafted...
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Apple’s Privacy Changes Will Force Marketers To Innovate – Here’s Where To Start
That sound you heard earlier this summer was the collective gasp from email marketers when Apple’s new privacy features were announced. In case you missed them, these are two major changes that we’ll...
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3 Marketing Email Best Practices That Work Every Time
When it comes to email strategy and outreach, you can’t afford to be left behind. Marketers develop email best practices and personalized email campaigns that create a rich, holistic customer...
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How To Build Loyalty With Year-Round Holiday Marketing Strategies
Holiday season used to be associated with a briskness in the air. It was a signal that shopping bonanzas like Black Friday and the winter holidays were around the corner. Today, “holiday” season has...
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